The cybersecurity industry is packed with new technologies and solutions, making it overwhelming for chief information security officers (CISOs) to make decisions on which products or technologies to use. To break this cycle, companies must start asking fundamental questions about these technologies to understand their true value. These questions include whether the technology is proactive or reactive, how much cyber intelligence it can leverage, whether it is truly autonomous, how it scales, and whether it can work easily with existing technologies. By assessing the value that each technology provides, companies can make prudent investments in cybersecurity and improve their security posture.