CRN hears from vendors encouraging partners to elevate their managed services game, and resellers seeking more involvement
“It’s the only way that we see being able to remain relevant to your customers and to provide them with real value and business impact,” that’s the view of a UK reseller on upping its managed services game.
Vendors and resellers are picking up the pace on the managed services front as the popularity of MSPs is higher than ever.
The global managed services market size was valued at $314bn in 2022 and is projected to hit $970.86bn by 2032, according to Precedence Research.
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Source: Precedence Research
Owing to events such as Covid-19, inflation and the IT skills gap, more organisations are leaning on managed services for business automation and operational efficiencies.
According to The Channel Company research, 39.13 per cent of resellers in Western European countries have managed services skills.
Of these resellers, there are 10,117 in the UK, France, Germany, Netherlands and Sweden, and 3,959 managed service providers.
Due to this managed services demand, CRN has heard from several vendors who are actively encouraging traditional resellers to build their managed services offering, alongside resellers doing the same on their own accord.
Vendors
CrowdStrike
VP of EMEA channels for cybersecurity vendor CrowdStrike told CRN in August his top message to partners was to invest in services.
“I want them to invest in services. A lot of our partners understand our product, understand who buys it, and understand where the differentiators are,” Taylor said.
“But where we’re trying to encourage our partners to go and invest is on the development of services around that because if they develop professional or managed or support-based services that they can take to market, then the journey with CrowdStrike is going to be that much more profitable for them.
“It’s going to provide them with a relationship that’s much more than one dimension, and it’s also got longevity.”
Keep reading to find out which vendor thinks it is a ‘must’ for resellers to adopt an MSP model…
