Frequency, a company that supports various streaming television channels, has announced the expansion of its managed channel services (MCS) division in Europe. Initially launched in the US to assist rights holders and brands in creating premium FAST channels, Frequency is now bringing MCS and its channel offerings to English-speaking Europe, with plans to expand into language-specific territories by 2025.
CEO of Frequency, Blair Harrison, expressed excitement about the growth of FAST channels globally, stating that they have become essential to streaming strategies by combining linear and on-demand viewing experiences. By introducing managed channel services to Europe, Frequency aims to provide a seamless solution for content owners to reach new audiences efficiently and tap into the increasing demand for ad-supported streaming.
Frequency MCS offers a comprehensive range of services, including library and rights evaluation, creative packaging and production, media operations, scheduling, on-air creative, and ongoing channel promotion and optimization. Chief Revenue Officer Jon Cohen emphasized the company’s goal of empowering content owners to launch visually appealing FAST channels that align with audience preferences and platform dynamics. With the European market poised for significant growth in FAST, Frequency is prepared to assist media companies in generating new revenue streams and strengthening their brand presence.