Rising threats and skill limitations at small and medium-sized business (SMB) customers are driving growth for managed security services providers (MSSPs). As the channel looks ahead to 2025, security and artificial intelligence (AI) are expected to be key areas of focus.
Denis Ferrand-Ajchenbaum, chief growth officer at Infinigate Group and managing director of Infinigate Cloud, predicts further growth for MSSPs next year. He emphasized that cyber security concerns are not limited to large enterprises, with SMBs increasingly aware of the threats they face. This awareness has led to a rise in demand for managed security services, as SMBs often lack the resources for in-house expertise and infrastructure to combat cyber risks.
Ferrand-Ajchenbaum highlighted the significant opportunity for IT providers to attract new customers and strengthen relationships with existing ones by offering managed security services. He also noted that AI adoption will surge in 2025, presenting both risks and opportunities for the channel. Threat actors are expected to leverage AI-powered tools for more effective cyber attacks, while AI-powered analytics will enhance defense capabilities.
Overall, the channel is poised to play a crucial role in helping businesses navigate the evolving landscape of cyber security and AI technology.