Small businesses are the backbone of America, creating about 63% of new jobs between 1993 and mid-2013. With over 28.2 million businesses operating in the United States, it’s no surprise that most of them are “self-employed.” Despite the hard work and dedication that small business owners put into their establishments, many Americans still frequent chain stores without considering their local options. However, there are many misconceptions about small businesses that need to be debunked. For example, stores don’t control pricing of most products – vendors do. Smaller merchants have the same access to vendors as big box stores, so inventory is not always more easily available at chain stores. Customer service is also more personalized and noteworthy from smaller businesses, and product diversity and options are often greater at local shops. Plus, small business owners are more likely to give back to your community, creating even more good within a community. Small Business Saturday is a day to celebrate these hard-working individuals, but supporting small businesses should be part of your everyday routine.