Managed services
Joseph F. Kovar
August 16, 2023, 03:10 PM EDT
‘Because of our manufacturing heritage, we can touch the physical world and the digital world and bring them together in what I call ‘phygital.’ Very few companies can do that. Many of our competitors are IT companies at the end of the day. They don’t understand how technology is brought into life and how hardware and software talks,’ says Lakshmanan Chidambaram, president of the Americas Enterprise Business of Tech Mahindra.
Title: Tech Mahindra’s Unique Approach to ‘Phygital’ Sets Them Apart in the IT Industry
In a world where technology is constantly evolving, Tech Mahindra stands out from its competitors with its innovative approach to combining the physical and digital worlds. Lakshmanan Chidambaram, president of the Americas Enterprise Business of Tech Mahindra, explains that their manufacturing heritage gives them a unique advantage in bridging the gap between the physical and digital realms.
Chidambaram coined the term ‘phygital’ to describe Tech Mahindra’s ability to seamlessly integrate technology into real-life scenarios. He emphasizes that while many of their competitors are primarily IT companies, Tech Mahindra understands the intricacies of bringing technology to life and how hardware and software interact.
This distinctive capability sets Tech Mahindra apart from the rest, as they have the expertise to navigate both the physical and digital aspects of technology. With their ‘phygital’ approach, Tech Mahindra is well-positioned to lead the way in the IT industry.
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Written by Joseph F. Kovar on August 16, 2023, 03:10 PM EDT.