Norton Launches Norton Small Business to Protect Entrepreneurs and Small Business Owners
Norton, a leading cybersecurity company, has recently unveiled Norton Small Business, an all-in-one cybersecurity solution designed to empower entrepreneurs and small business owners in safeguarding their financial futures. With small businesses accounting for almost 90% of global businesses and a staggering 99.9% in the UK, many of them struggle to secure their digital environments like larger enterprises do. However, Norton Small Business aims to bridge this gap by providing accessible triple-lock protection for small businesses, ensuring the online activities, devices, and customer data of their teams are well-protected.
Massimo Rapparini, General Manager and Head of Small Business Safety at Gen, highlighted the challenges faced by small business owners, stating, “Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn’t one of them. Unfortunately, cybercriminals are aware of this and often target such businesses. For entrepreneurs and small businesses, falling for just one phishing email could have a devastating impact.”
While consumers are bombarded with scams and phishing threats, small businesses face an even greater risk as they are frequently targeted. According to Gen’s data, 82% of cyber attacks on small businesses in the UK rely on manipulating people. Among these threats, phishing remains the most common method used by cybercriminals to gain unauthorized access to small business systems, private data, financials, and intellectual property.
Small businesses with fewer than 10 employees often lack dedicated IT support, leaving them vulnerable to cyber attacks. In fact, many small businesses have fallen victim to cybercrime, resulting in an average cost of £4200 for UK businesses in 2022 alone. Norton Small Business seeks to address this issue by helping small businesses disaster-proof their critical data and minimize the risk of financial loss.
With Norton Small Business, entrepreneurs and small business owners can now proactively protect their digital assets and ensure the longevity of their enterprises. By making cybersecurity accessible and comprehensive, Norton is empowering small businesses to thrive in an increasingly digital world.