

COLUMBUS, Ohio — Jan. 17, 2024: Veeam Software, the #1 leader by market share in Data Protection and Ransomware Recovery, has released insights from its fifth annual Veeam Data Protection Trends Report.
According to the report, while companies are increasing their spending to fend off cyber-attacks, IT leaders are feeling even less protected and more concerned about their ability to recover and restore mission-critical data.
The survey found that cyber-attacks remain the top cause of outages, and although organizations are relying more on the cloud for major recoveries, only a small percentage believe they could recover from a small crisis in under a week.
Highlights of the Veeam Data Protection Trends Report 2024:
“Ransomware continues to be the biggest threat to business continuity,” said Dave Russell, VP of Enterprise Strategy at Veeam. “It’s the number one cause of outages today, and protecting against it is hampering digital transformation efforts. Furthermore, although companies are increasing their spend on protection, less than a third of companies believe they can recover quickly from a small attack. The findings in this year’s Veeam Data Protection Trends Report highlight the need for continued cyber vigilance, and the importance of every organization to ensure they have the right protection and recovery capabilities. It’s why Veeam’s mission in 2024 is to keep businesses running.”
Other notable insights from the report include:
- Most Organizations Are Using Containers But Not Backing Them All Up: The report reveals that container usage continues to rise, with 59% of enterprises running them in production. However, only 25% of organizations use a backup solution specifically designed for containers, leaving the rest vulnerable to resumable applications and services in the event of a crisis or error.
- 2024 Will See Significant Job Changes Outside the Organization: The report shows that 47% of respondents expressed an intent to seek a new job outside of their current organization within the next twelve months. This presents both a challenge and an opportunity for data protection initiatives, as organizations may lose valuable talent but also have the chance to add knowledge to protect modern production workloads in the cloud.
- Hybrid Production Architectures are Forcing Reconsideration of ‘Backup’: For the second consecutive year, reliability and the protection of cloud-hosted workloads are the top considerations for “enterprise backup” solutions. This poses a problem for organizations relying on older datacenter-centric data protection solutions, as they struggle to maintain service level agreements when moving workloads between platforms or clouds.
To access the complete Veeam Data Protection Trends Report 2024, visit https://vee.am/DPR24. For more information, visit https://www.veeam.com.
Registration is now open for the 10th annual VeeamON event, taking place from June 3 to June 5, 2024, at the Diplomat Resort in Fort Lauderdale, Florida. Register now for a limited-time 10-year anniversary rate: https://www.veeam.com/veeamon.
About the Report
The survey for the Veeam Data Protection Trends Report 2024 was commissioned by Veeam and conducted by an independent research firm. It surveyed 1,200 unbiased IT leaders and implementors from organizations of all sizes and locations. The annual study aims to understand the evolving data protection market and align Veeam’s product strategies and market initiatives accordingly.