CRN recently spoke with vendors urging partners to elevate their managed services offerings and resellers looking to dive deeper into the game. The managed services market is booming, with projections reaching $970.86bn by 2032, according to Precedence Research.
One vendor, Zyxel, revamped its MSP partner program to push partners towards managed services. Rachel Rothwell, UK&I regional director, emphasized the importance of traditional resellers embracing this shift, especially with the growing dominance of cloud services.
Netskope also joined the trend by launching a managed services provider program. Mike Herman, VP of channel sales for EMEA & LATAM, highlighted the importance of partners expanding their portfolios to meet customer demands for managed services.
Resellers like Axians UK are already reaping the benefits of focusing on managed services for sustained growth. Managing director Russell Crampin emphasized the value of providing real business impact through managed services.
SCC’s head of strategy and corporate development, Christine Olmsted, shared insights from their journey into managed services, stressing the importance of staying ahead in the digital transformation services space. The message is clear – vendors and resellers alike are pushing for a stronger focus on managed services to meet the evolving needs of customers.