Norton Introduces Norton Small Business: The Ultimate Cybersecurity Solution for Entrepreneurs and Small Business Owners
AUCKLAND, New Zealand – September 28, 2023 – Norton, a leading consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), has unveiled Norton Small Business, an all-in-one cybersecurity solution designed to protect the financial futures of entrepreneurs and small business owners. With nearly 90% of businesses worldwide being small businesses, and a staggering 97% in New Zealand alone, many lack the necessary means to safeguard their digital environments. Norton Small Business aims to make triple-lock protection accessible and easy for small businesses, ensuring the security of their team’s online activities, devices, and customer data.
“Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn’t one of them,” said Massimo Rapparini, General Manager & Head of Small Business Safety at Gen. “Unfortunately, cybercriminals are aware of this and often target such businesses – more than half (57%) of small businesses experienced a security, data breach or both in 20223. For entrepreneurs and small businesses, falling for just one phishing email can have a devastating impact.”
Small businesses face a barrage of scams and phishing threats, even more so than larger companies. In fact, companies with fewer than 100 employees experience an average of 350% more social engineering attacks than their larger counterparts. According to data from Gen, cyber threats that rely on manipulating people account for 85% of attacks on small businesses in New Zealand. Phishing, in particular, is the most common method used by cybercriminals to gain access to small business systems, private data, financials, and intellectual property.
With limited IT support, businesses with under 10 employees are at great risk if targeted by cybercriminal attacks. Shockingly, nearly a quarter of SMBs in New Zealand have fallen victim to cyber attacks. Norton Small Business aims to help small businesses disaster-proof their critical data, minimizing the risk of financial loss.
Entrepreneurs often start their own businesses in pursuit of financial freedom, investing significant time, energy, and personal savings to build their ventures. However, small businesses are being heavily targeted by cybercriminals, leaving them at a much higher risk of collapsing compared to larger firms when hit by a cyberattack.
Despite the heightened risk and potential consequences, about half of businesses with under 50 employees have no cybersecurity budget at all. It’s crucial that cybersecurity becomes a top priority for small businesses.
To simplify small business cybersecurity, Norton offers an all-in-one solution that provides 24/7 protection and a range of features, including a secure browser, password manager, VPN, automated PC cleaning and optimization, secure cloud backup, software and driver updaters, IT coverage and maintenance for up to 20 devices, and a 100% Virus Protection Promise.
“We’ve built our small business products and services with the same approach in mind as we do with our consumer portfolio, so entrepreneurs don’t need to worry about becoming cybersecurity experts,” said Rapparini. “Norton is here to make cybersecurity accessible and easy so they can focus on building thriving businesses.”
Norton recommends the following top 10 tips to protect small businesses:
1. Learn to spot signs of phishing and teach your employees.
2. Only click links or download attachments from known sources.
3. Avoid sharing personal information or private company data over email.
4. Always keep your operating system, applications, and drivers up-to-date.
5. Make sure your WiFi network is protected with a strong password.
6. Regularly back up your data.
7. Require employees to use a VPN when doing company work on a public WiFi network.
8. Always use multi-factor authentication for an extra layer of protection.
9. Don’t neglect mobile devices – make sure they are password protected and use security software.
10. Invest in a cybersecurity solution such as Norton Small Business.
Norton Small Business is now available, with prices starting at $159.99 for the first year and options for 6, 10, or 20-device plans. For more information, please visit https://nz.norton.com/products/small-business.
Source: scoop.co.nz (Original url)