Press Release – Norton
AUCKLAND, New Zealand – Norton, a leading consumer Cyber Safety brand of Gen (NASDAQ: GEN), has just unveiled Norton Small Business, an all-in-one cybersecurity solution designed to assist entrepreneurs and small business owners in protecting their financial futures. With small businesses accounting for nearly 90% of businesses globally and 97% in New Zealand, it is crucial to provide them with the means to safeguard their digital environments. Norton Small Business offers triple-lock protection in an easy-to-use cybersecurity solution, ensuring the security of online activities, devices, and customer data.
“When you own a very small business, cybersecurity expertise is usually not one of the hats you wear,” said Massimo Rapparini, General Manager & Head of Small Business Safety at Gen. “Unfortunately, cybercriminals are well aware of this and often target these businesses. In fact, more than half of small businesses experienced a security breach or data breach in 2022. Falling for just one phishing email can have a devastating impact.”
Protecting Small Businesses from Scams
Small businesses face a constant barrage of scams and phishing threats, making them a prime target for cybercriminals. In fact, companies with fewer than 100 employees experience 350% more social engineering attacks than larger enterprises. According to data from Gen, 85% of cyber threats on small businesses in New Zealand rely on manipulating people. Phishing is the most common method used by cybercriminals to gain access to small business systems, private data, financials, and intellectual property.
With limited IT support, businesses with fewer than 10 employees are at great risk if targeted by cybercriminals. Nearly a quarter of SMBs in New Zealand have already fallen victim to cyber attacks. Norton Small Business provides critical data backup to help small businesses minimize the risk of financial loss.
Entrepreneurs and Cybersecurity
Entrepreneurs often start their own businesses in pursuit of financial freedom, investing significant time, energy, and personal savings into building their companies. However, small businesses are increasingly becoming targets for cybercriminals, putting them at a higher risk of collapsing compared to larger firms when hit by a cyberattack.
Despite the heightened risk, about half of businesses with fewer than 50 employees have no cybersecurity budget at all. The consequences of a cyberattack go beyond financial loss, highlighting the need for small businesses to prioritize cybersecurity.
Your One-Person IT Department
Norton offers an all-in-one solution to simplify small business cybersecurity. The solution includes 24/7 cybersecurity protection and various features such as a secure browser, password manager, VPN, automated PC cleaning and optimization, secure cloud backup, software and driver updaters, IT coverage and maintenance for up to 20 devices, and a 100% Virus Protection Promise.
“We’ve designed our small business products and services with the same approach as our consumer portfolio, so entrepreneurs don’t need to worry about becoming cybersecurity experts,” said Rapparini. “Norton is here to make cybersecurity accessible and easy so they can focus on building thriving businesses.”
Top 10 Tips to Protect Your Small Business
- Learn to spot signs of phishing and teach your employees.
- Only click links or download attachments from known sources.
- Avoid sharing personal information or private company data over email.
- Always keep your operating system, applications, and drivers up-to-date.
- Make sure your WiFi network is protected with a strong password.
- Regularly back up your data.
- Require employees to use a VPN when doing company work on a public WiFi network.
- Always use multi-factor authentication for an extra layer of protection.
- Don’t neglect mobile devices – make sure they are password protected and use security software.
- Invest in a cybersecurity solution such as Norton Small Business.
Norton Small Business is now available, with prices starting at $159.99 for the first year and options for 6, 10, or 20-device plans. For more information, please visit https://nz.norton.com/products/small-business.
Content Sourced from scoop.co.nz
Original url