Norton Launches Norton Small Business to Help Protect Entrepreneurs and Small Business Owners
Norton, a leading cybersecurity company, has recently unveiled Norton Small Business, an all-in-one solution designed to empower entrepreneurs and small business owners in safeguarding their financial futures. With small businesses accounting for nearly 90% of businesses globally (99.9% in the UK), it is crucial for them to have the means to protect their digital environments, just like larger enterprises do. Norton Small Business offers triple-lock protection, making it accessible and easy for small businesses to secure their team’s online activities, devices, and customer data.
Massimo Rapparini, General Manager and Head of Small Business Safety at Gen, highlighted the challenges faced by small business owners, stating, “Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn’t one of them. Unfortunately, cybercriminals are aware of this and often target such businesses. For entrepreneurs and small businesses, falling for just one phishing email could have a devastating impact.”
While consumers are bombarded with scams and phishing threats, small businesses are particularly vulnerable and frequently targeted. Data from Gen reveals that 82% of cyber threats on small businesses in the UK rely on manipulating people. Among these threats, phishing remains the most common method employed by cybercriminals to gain unauthorized access to small business systems, private data, financials, and intellectual property.
Small businesses with fewer than 10 employees often lack dedicated IT support, leaving them at significant risk if targeted by cybercriminals – a risk that many unfortunately face. In 2022 alone, cybercrime cost UK businesses an average of £4200. Norton Small Business aims to help these businesses disaster-proof their critical data, minimizing the potential for financial loss.
By launching Norton Small Business, Norton is taking a proactive step towards equipping small businesses with the necessary tools and protection to navigate the ever-evolving cyber threat landscape. With this all-in-one cybersecurity solution, entrepreneurs and small business owners can focus on growing their businesses with peace of mind, knowing that their digital assets are secure.