Norton has recently unveiled Norton Small Business, a comprehensive cybersecurity solution designed to empower entrepreneurs and small business owners in safeguarding their financial futures. With small businesses accounting for nearly 90% of global businesses and 99.9% in the UK, many struggle to protect their digital environments as effectively as larger enterprises. However, Norton Small Business aims to bridge this gap by providing triple-lock protection in an accessible, all-in-one cybersecurity package.
Massimo Rapparini, General Manager and Head of Small Business Safety at Gen, highlighted the challenges faced by small business owners, stating, “Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn’t one of them. Unfortunately, cybercriminals are aware of this and often target such businesses. For entrepreneurs and small businesses, falling for just one phishing email could have a devastating impact.”
While consumers are bombarded with scams and phishing threats, small businesses are particularly vulnerable and frequently targeted. According to Gen’s data, 82% of cyber threats against small businesses in the UK rely on manipulating individuals. Among these threats, phishing remains the most prevalent tactic employed by cybercriminals to gain unauthorized access to small business systems, private data, financial information, and intellectual property.
Furthermore, businesses with fewer than 10 employees often lack dedicated IT support, leaving them at significant risk if targeted by cybercriminals – a risk that unfortunately materializes for many. In fact, in 2022 alone, cybercrime cost UK businesses an average of £4200. Norton Small Business aims to assist small businesses in disaster-proofing their critical data, thereby minimizing the potential for financial losses.
By launching Norton Small Business, Norton aims to provide entrepreneurs and small business owners with the necessary tools and protection to navigate the increasingly complex cybersecurity landscape. With this all-in-one solution, small businesses can now prioritize the security of their team’s online activities, devices, and customer data.