The channel has a new opportunity to help customers and boost revenue, as Kaseya adds backup and recovery to its offerings. According to Kaseya’s “State of backup and recovery report 2025: Navigating the future of data protection,” many users are in need of support from the channel.
While 40% of customers feel confident in their backup abilities, a third admit to struggling. Frank DeBenedetto, GTM general manager, MSP Suite at Kaseya, emphasized the importance of testing systems repeatedly in today’s cyber landscape.
Despite the high likelihood of downtime, only a small percentage of users regularly test backups, and even fewer focus on recovery. The report found that more than half of businesses surveyed plan to switch their primary backup solution, but partners may face challenges such as price and budget constraints.
In addition to backup and recovery, customers are looking to control cloud costs and move workloads off-premise. Channel partners can assist in navigating cloud strategies and recommending secure backup solutions within budget constraints.
Kaseya also highlighted the importance of reducing complexity and simplifying management burdens for customers. MSPs can help by implementing best practices like prioritizing security when switching backup solutions and utilizing cloud technologies and automated testing tools.
Overall, the need for backup and recovery aligns with other technologies the channel is encouraged to promote, such as visibility solutions that provide a clear picture of infrastructure and data locations.